When it comes to popularity, notably among millennial consumers, golf has gone from scoring birdies to tallying triple bogeys over the last decade, driven home by NBC earning the worst overnight ratings ever for its recent Ryder Cup broadcast.
TaylorMade aims to see if product demonstration videos—long an online staple for golf marketers—can be socialized in a live capacity.
Golf isn’t exactly the sexiest of sports. And unlike certain other sports titles, Golf Digest isn’t known for attempting to spice up its guy-dominated subject with attractive female cover models.
On the eve of the launch of its 24/7 cable network, Fox Sports has nailed down the broadcast rights to the U.S. Open, the second of the four major golf championship tournaments.