A Creative Agency That Applies Political Tactics to Brands
Brand Marketing
Specs Who Front, l.-r.: partners Rebecca Matovic, Kate Rothen; chief creative officer and partner Bobby Hershfield. Rear, l.-r.: founding partners Rob Shepardson, Lenny Stern, Mark Kaminsky; partner and president Bradley [...]
A New Spin on an Old Topic
Brand Marketing
Pfizer, like Dove and Prudential before it, has gone topical. The pharma giant’s new corporate image effort eschews gauzy TV ads in favor of a microsite (www.GetOld.com) where consumers can [...]
Centrum Avoids Lawsuit by Agreeing to Back Off Health Claims
Brand Marketing
Pfizer Consumer Healthcare agreed to modify some of the health claims it makes about its Centrum brand multivitamin supplements in order to fend off a potential lawsuit from the Center [...]
Big Pharma’s Jagged Little Pill
Brand Marketing
As acting counsel of DC 37, a New York-based union health plan that covers 313,000 members, Audrey Browne is naturally hyperconscious of the rising cost of prescription drugs. “We monitor [...]
Media All-Star: Jan Weinstein
Brand Marketing
The remedy for managing a billion-dollar advertising account in a highly regulated industry seems to be Jan Weinstein. As Carat’s svp and group director for Pfizer, Weinstein is the custodian [...]
Pfizer’s rat spot escapes censure in the U.K.
Creativity
Well, here's a pretty damn gross ad. This Pfizer advisory from the U.K., which we won't spoil for you, warns consumers against buying unregulated medicine on the Internet. It got [...]