This Shop Helps Big Brands Reach Millennials With Purpose-Driven Marketing
Agencies
Specs Who Joseph Anthony, founder What Full-service ad agency Where New York
Ad Spending Growth Declined in the Second Quarter
Brand Marketing
Ad spending growth in the U.S. slowed significantly in the second quarter, according to a report from Kantar Media.
Old Geezers Battle Young Whippersnappers at Basketball in Centrum’s Short Film
Creativity
Sometimes experience proves more powerful than youth. That's certainly true in this new long-form spot for Pfizer's Centrum from Leo Burnett in Chicago, which pairs middle-aged basketball players against a [...]
Retail, Automotive Biggest Spenders in 2013
Brand Marketing
The absence of the Summer Olympics and political spending in fall 2013 (compared to their presence in 3Q 2012) may have put a damper on advertising expenditures, but total ad revenue [...]
This Social Marketing Firm Has Revolutionized How to Tweet Against the Competition
Performance Marketing
Specs Who Peter Friedman, chairman and CEO; Jenna Woodul, evp and chief community officer What Social marketing agency Where San Jose, Calif.
Welcome to the New Face of Big Pharma
Brand Marketing
Justin, a 12-year-old with Type 1 diabetes, just started middle school and was bummed he had to regularly check his blood sugar between periods while his pals rushed to the [...]