Pfizer

This Shop Helps Big Brands Reach Millennials With Purpose-Driven Marketing

Specs Who Joseph Anthony, founder What Full-service ad agency Where New York

Pfizer and Its Scientists Take Us Through the Lengthy Creation of a Life-Saving Drug

From price gouging to tax evasion, the pharmaceutical industry has made some pretty hefty missteps in recent history. With that in mind, drug maker Pfizer has set out to repair its sector's crumbling reputation.

Pfizer and Allergan Agree to $160 Billion Merger, Creating World’s Largest Health Care Company

Two giants of the health care industry, Pfizer and Allergan, announced Monday that they will merge to create the world's largest drug maker in terms of sales. Pfizer will buy Allergan, the maker of products like Botox, for $160 billion. 

Life After the Infamous ‘Saatchi 17’ Walkout

Specs: The Burns Group  Who: Joanne McKinney (l.), chief strategy officer; Michael Burns, managing partner; Ann Morton, COO; and Jim Wilday, partner What: Advertising agency

Viagra Airs Its First Ad Featuring Only a Woman, and She Gets Right to the Point

This minute-long BBDO spot for Viagra is, apparently, the brand's first to show only a woman, and its first to use the word "erection" outside of the description of side effects.

Ad Spending Growth Declined in the Second Quarter

Ad spending growth in the U.S. slowed significantly in the second quarter, according to a report from Kantar Media.

Old Geezers Battle Young Whippersnappers at Basketball in Centrum’s Short Film

Sometimes experience proves more powerful than youth. That's certainly true in this new long-form spot for Pfizer's Centrum from Leo Burnett in Chicago, which pairs middle-aged basketball players against a group of twentysomething guys. We won't spoil what happens, but you can probably guess. Yep, it's not surprising that in a film made for a multivitamin, we'd see the older gents have still got game. Though that doesn't make it any less entertaining to watch the young punks get schooled. The film was shot in Goat Park in Harlem, New York, and has already garnered half a million views online. Maybe the appeal of watching real people play basketball has something to do with it. Or maybe we're a bit sick of the soccer. Credits below.

Retail, Automotive Biggest Spenders in 2013

The absence of the Summer Olympics and political spending in fall 2013 (compared to their presence in 3Q 2012) may have put a damper on advertising expenditures, but total ad revenue for the year was still up 0.9 percent to $140.2 billion, according to a new report

This Social Marketing Firm Has Revolutionized How to Tweet Against the Competition

Specs Who Peter Friedman, chairman and CEO; Jenna Woodul, evp and chief community officer What Social marketing agency Where San Jose, Calif.

Welcome to the New Face of Big Pharma

Justin, a 12-year-old with Type 1 diabetes, just started middle school and was bummed he had to regularly check his blood sugar between periods while his pals rushed to the next class. It’s exactly the kind of everyday problem that drives parents of diabetic kids batty.