NFL Now Is About Web Video Ads, Not Cord Cutting
Performance Marketing
It's not as easy to find NFL clips on the Web as you might think. That's because the NFL hoards them on NFL.com.
How NFL Flex Scheduling Could Boost Fox’s Almost Human
After months of promoting the Nov. 4 launch of its robocop series Almost Human, Fox has decided to call an audible, announcing that it will now roll out the show [...]
Study: Athletes Send Mixed Messages to Youth by Marketing Junk Food
Brand Marketing
LeBron James, Peyton Manning and Serena Williams are tops in their sports and make great spokespeople for any marketer. But they are also at the top of a less-flattering ranker—endorsing [...]
Manning, Denver Scare Up Huge NFL Kickoff Ratings for NBC
Despite a half-hour rain delay and a comprehensive butt-whuppin’ that threatened to send East Coast football fans off to bed early, the 2013 NFL Kickoff Game put up huge numbers [...]
Cat Wearing a Shark Costume Riding a Roomba Scores Big on YouTube
Performance Marketing
Big Adweek/VideoWatch news! Through a partnership with VidIQ, a company that helps creators and brands build their YouTube audiences—and is sitting on loads of data—we're presenting our first of two [...]
Adweek’s Top 10 Commercials of the Week: Aug. 2-9
Brand Marketing