Disney Is Folding Maker Studios Into Its Media Arm
Performance Marketing
Two years after it acquired the millennial-focused digital video network Maker Studios, Disney is folding the company into its media arm and moving the head of the studio to a [...]
Disney Is Giving PewDiePie His Own Network
The most popular star on YouTube is getting his own network. With the backing of Disney-owned Maker Studios, Felix Kjellberg, best known as PewDiePie, will create his own multichannel network [...]
Here’s a Look at How YouTube Became an Entertainment Powerhouse
Performance Marketing
Ten years ago, when YouTube made its debut, the video-sharing site was better known for its mindless cat videos than for hosting slickly produced content teeming with talent.
What You Need to Know About YouTube’s Subscription Service, YouTube Red
YouTube unveiled its long-awaited subscription service today at an event at its YouTube Space in Los Angeles. Dubbed YouTube Red, the advertising-free option will go live one week from today, [...]
PewDiePie Fires Back at ‘Haters’ Over the $7.4 Million He Made on YouTube
One of YouTube's biggest stars responded to criticism about how much money he reportedly earned last year from his gaming videos.
Marshawn Lynch Headlines ESPN The Magazine’s Leap into Video Games
Brand Marketing
ESPN The Magazine is dropping an "eSports" issue this week with Seattle Seahawks star Marshawn Lynch gracing its cover. In a feature story, Lynch, who is notoriously uncooperative with the [...]