Pew Research Center

Taking Millennials at Face Value Will Derail Your Marketing Efforts to Reach Them

I've always had a problem with generational marketing, by which I mean the assumption that you can lump millions of people together just because they're more or less the same age. Generalization marketing might be a better term.

ABC News Catches NBC News in Ratings and Revenue, but Innovation Poses Challenges

They call it the "mobile majority"—and it's changing the way Americans access media. According to a report released this morning by the Pew Research Center, 39 of the top 50 digital news websites—and associated applications—get more traffic from mobile devices than from desktop computers.

Alan Murray Named Editor of Fortune

Alan Murray has been named editor of Fortune, according to an announcement made today by owner Time Inc. He will be the 17th editor in the magazine’s 84-year history, succeeding Andy Serwer, who was with the publication for 29 years and served as its editor for eight years. Murray will assume the new role on August 25.

Brands Need to Understand and Embrace the Owned Media of Apps

In the United States today there are more than 327 million mobile devices being used on a daily basis. According to the Pew Research Center’s Internet Project, an astounding 91 percent of Americans currently own cellphones, and nearly two-thirds of consumers utilize their mobile devices to access the Internet. 

Study: Women Love Social Media More Than Men (Unless It’s LinkedIn)

Women use every major social media channel more than men—except for LinkedIn—according to a Pew Research study released today.

Digital Publishing Awards Honors Apps and Ads Made With Adobe’s Digital Publishing Suite

There’s little question the iPad will play an integral role in the future of publishing (and, in fact, it already does). Tablet ownership nearly doubled this year versus last year, with 34 percent of adults owning one, according to Pew Research. Fueled by the device’s soaring popularity, creatives have pushed the boundaries of design and innovation.

Study: Press Is a Great Political Watchdog but Lousy Reporter

The public gives the press high marks for its role as a watchdog, but that's about where the good report card ends.

Pew Finds Digital News Consumption Up but Revenue Dwindling

From big newspapers to local TV broadcasts, the news media continue to face severe challenges even though digital consumption is rapidly growing, according to the Pew Research Center’s 2013 State of the News Media report.

Blacks and Hispanics More Likely Than Whites to Use Twitter

With fully 67 percent of Internet users on social networks, social media is an established mainstream activity.

Pew and Economist Group Panel Shows Mobile Ads Grab Users’ Attention

Earlier today, The Economist Group and the Pew Research Center's Project for Excellence in Journalism hosted a panel at Advertising Week titled Digital Disruption: The Future Of Media, moderated by Nick Blunden, global publisher of Economist digital.