Taking Millennials at Face Value Will Derail Your Marketing Efforts to Reach Them
Brand Marketing
I've always had a problem with generational marketing, by which I mean the assumption that you can lump millions of people together just because they're more or less the same [...]
Digital Publishing Awards Honors Apps and Ads Made With Adobe’s Digital Publishing Suite
Brand Marketing
There’s little question the iPad will play an integral role in the future of publishing (and, in fact, it already does). Tablet ownership nearly doubled this year versus last year, [...]
Study: Press Is a Great Political Watchdog but Lousy Reporter
Performance Marketing
The public gives the press high marks for its role as a watchdog, but that's about where the good report card ends.
Pew Finds Digital News Consumption Up but Revenue Dwindling
Performance Marketing
From big newspapers to local TV broadcasts, the news media continue to face severe challenges even though digital consumption is rapidly growing, according to the Pew Research Center’s 2013 State [...]
Blacks and Hispanics More Likely Than Whites to Use Twitter
Performance Marketing
With fully 67 percent of Internet users on social networks, social media is an established mainstream activity.
Pew and Economist Group Panel Shows Mobile Ads Grab Users’ Attention
Performance Marketing
Earlier today, The Economist Group and the Pew Research Center's Project for Excellence in Journalism hosted a panel at Advertising Week titled Digital Disruption: The Future Of Media, moderated by [...]