4 Robots From CES That You Might Want as Your Own Powered Pet
Performance Marketing
LAS VEGAS—Will pint-sized, gender-neutral robots soon become our next pets?
Pet Food Maker Gives Away ‘Collar Cams’ to Document Your Dog’s Day
Creativity
There will be no question about who rummaged through the trash, shredded the sofa or butt-scooted across the carpet. The pet cam will tell all. But that's not really the [...]
Pedigree Uses Bus Shelter Ads to Create Urban Dog-Walking Trails
Creativity
Here's a nice example of a brand using its ads to help solve a problem. Pedigree wanted to encourage dog owners to give their pets the recommended 30-minute walk each [...]
Is Your Dog or Cat Out Chasing Tail? Try These Pet Condoms.
Creativity
Got a pet on the prowl? Afraid Sparky's a sex addict? Then Animal Instinct Pet Condoms are for you. Too bad they're also fictional.
‘Real Simple’ to Launch Limited Edition Pet Line at Target
Performance Marketing
Real Simple magazine, which has become a big player in the licensed home-goods category with products sold at Bed Bath & Beyond, is now partnering with Target to launch a [...]
Friskies Releases Video Games for Cats
Brand Marketing
Your iPad is about to get pawed, if Friskies gets their way with it. The cat food purveyor has released three interactive tablet games for cats. You read that correctly: [...]