Wren’s ‘First Kiss’ Is Among the Honorees at Clio Image Awards
Brand Marketing
The "First Kiss" short film for Wren was among the grand winners at a new Clio award show this week.
Michael J. Fox and Tracy Pollan Lead Gap’s Love-Themed Holiday Ads
Creativity
Michael J. Fox and Tracy Pollan represent "true love" in a holiday print ad for Gap, part of the retailer's "Love Comes in Every Shade" campaign via Peterson Milla Hooks [...]
The Spot: She’s Gotta Have It
Brand Marketing
IDEA: Many female-focused brands plead with busy women to take it easy. Not Athleta. The maker of fitness and lifestyle apparel targets women who always want more, out of sports [...]
Ad of the Day: Barbie
Brand Marketing
What happens when you play with Barbie? Option one: You get strange looks from the other people on the subway. Option two: Your child is mildly entertained for approximately 7-10 [...]
Penney-Saatchi Split Ends Single Lead Agency Model
Brand Marketing
JCPenney’s split with Saatchi & Saatchi comes a month after the retailer added Peterson Milla Hooks to its creative roster and amid the company’s shift toward a multi-agency model. The merchant [...]