Peter Tortorici

GroupM Entertainment Names Adam Pincus to Programming Role

Adam Pincus, a longtime leader in branded content development at MediaCom, has assumed a new role at GroupM Entertainment under CEO Peter Tortorici. In his new job, Pincus becomes evp of programming and production for North America. The position is new and puts Pincus in charge of creating programming for TV and digital properties that GroupM Entertainment invests in.