Marketing chiefs represent the single largest cohort in this year’s Adweek 50, our annual list of the most indispensable executives behind the CEO across the marketing, media and tech disciplines.
Over the next several months, viewers are going to be more tempted than ever to cut the cord, thanks to a pair of anticipated new over-the-top (OTT), skinny bundle offerings from AT&T and Hulu.
Hulu spent much of last year improving the quality of its content and striking big deals for new and acquired series like Casual, Difficult People, The Mindy Project, 11.22.63 and all nine seasons of Seinfeld. This year, the streaming service is focusing on improving the experience of watching that content, especially in the comfort of viewers' own homes.
Last year, Crackle made a bold move to distinguish itself from other streaming players when it took itself out of the NewFronts in an attempt to position itself as more of a new-age TV network.
Hulu has been working steadily over the past year to close the gap with Netflix, and now the company has unveiled a true game changer in its battle with other streaming services: a commercial-free option for subscribers.
After emulating traditional, linear TV networks by returning to a weekly release schedule for its new series, Hulu is also following their lead when it comes to advertising.
Hulu has taken some gigantic swings in the past year, making a huge splash with original and acquired series as it tries to compete with Netflix and Amazon.
Hulu is doubling down on originals, if its new hire is anything to go by: the over-the-top service has snagged Warner Horizon TV executive Craig Erwich just as his contract with Warners expires.
NBC News held a midday upfront at the New York Public Library that featured more than a dozen of the network's on-camera talent riffing on each others' quirks to an audience of ad buyers. The presentation also featured some discussion of the sequester, the economic climate, and, of course, the network's new digital offerings (this last was kept unsurprisingly vague).