Here Are the Most Indispensable Executives in Marketing, Media and Tech
Agencies
Marketing chiefs represent the single largest cohort in this year’s Adweek 50, our annual list of the most indispensable executives behind the CEO across the marketing, media and tech disciplines.
Hulu Teams With Facebook’s LiveRail and Oracle to Sell Ads This Fall
Performance Marketing
After emulating traditional, linear TV networks by returning to a weekly release schedule for its new series, Hulu is also following their lead when it comes to advertising.
Hulu Is Suddenly Considering an Ad-Free Option
Hulu has taken some gigantic swings in the past year, making a huge splash with original and acquired series as it tries to compete with Netflix and Amazon.
Hulu Hires Another High-Level Traditional TV Exec
Performance Marketing
Hulu is doubling down on originals, if its new hire is anything to go by: the over-the-top service has snagged Warner Horizon TV executive Craig Erwich just as his contract [...]
Peter Naylor Tapped to Lead IAB’s Publisher-in-Residence Effort
Performance Marketing
Peter Naylor is the the Interactive Advertising Bureau’s first publisher-in-residence.
NBC News Upfront Mixes Biz With Comedy Over Lunch
NBC News held a midday upfront at the New York Public Library that featured more than a dozen of the network's on-camera talent riffing on each others' quirks to an [...]