Animal Planet's mantra heading into the Puppy Bowl—its annual telecast featuring puppies playing football, held a few hours before the Super Bowl—is always, if it ain't broke, don't fix it.
After poring over roughly 5,000 entries in the chain's third annual Halloween pet costume contest, Petco found a winner in a Yorkie named Jack. You see, Jack's owner June Harper created a Mork costume (of Mork & Mindy) in honor of the late Robin Williams.
So Apple’s best lineup of gadgets is out and its next big business is ready for launch—Apple Pay. The mobile payments service launches Monday and today Apple revealed a list of retailers who will start accepting your iPhone as currency.
Guinness' "Friendship" was the most effective TV beer spot during the third quarter, according to Ace Metrix, which a
There's two ways to go with animal ads: funny and poignant. Understandably, most choose the former—animals, after all, can be pretty damn funny. But the poignant ads, when done well, can get even more attention.
With Petco's hiring of Vitro, the retailer's on-again-off-again flirtation with the lead agency model is on again. Petco hired previous agency Draftfcb in 2010 to handle projects. The following year, the shop became lead agency, only to shift back to project work in early 2013.
If only it were just the tepid economy that was driving retailers to review their advertising accounts. Then, when the economy turned, so would the fortunes of JCPenney, Kmart, Staples and others.
Major U.S. pet care chain Petco is reviewing its advertising business, according to sources. The company, which has more than 1,100 stores nationwide, has contacted creative shops in recent weeks, sources said. The search is in its early stages.
Petco said today that it's introducing an updated logo and tagline for the company and its 1,100 stores. You can see the transformation above (old on top, new below). They've done away with the chunky, '70s-smelling type in favor of the trendy and thinner all lowercase. And the cat and dog mascots have gotten a makeover, too—they look a little more anatomically correct, and Kitty's whiskers have been trimmed a bit (not something that's advisable at home). The new tagline adds a single word: "Where the pets go" becomes "Where the healthy pets go." Which is meant to suggest Petco cares about your pet's health but almost sounds like the opposite—that if your animal isn't in tip-top shape, he's S.O.L. and should go elsewhere. I'm sure there's a Petsmart down the block where he can drag his sad self if he's desperate. Official statement from Petco after the jump.