Animal Planet and Pedigree Add VR and Branded Content to This Year’s Puppy Bowl
Animal Planet's mantra heading into the Puppy Bowl—its annual telecast featuring puppies playing football, held a few hours before the Super Bowl—is always, if it ain't broke, don't fix it.
Adweek’s Top 10 Commercials of the Week
Brand Marketing
It’s Back to a Lead Agency Model for Petco
Brand Marketing
With Petco's hiring of Vitro, the retailer's on-again-off-again flirtation with the lead agency model is on again. Petco hired previous agency Draftfcb in 2010 to handle projects. The following year, [...]
Faced With New Challenges, Retailers Seek Out Agencies
Brand Marketing
If only it were just the tepid economy that was driving retailers to review their advertising accounts. Then, when the economy turned, so would the fortunes of JCPenney, Kmart, Staples [...]
Petco Reaches Out to Creative Agencies
Brand Marketing
Major U.S. pet care chain Petco is reviewing its advertising business, according to sources. The company, which has more than 1,100 stores nationwide, has contacted creative shops in recent weeks, [...]
Petco Refreshes Logo, Issues Warning to Unhealthy Pets
Creativity
Petco said today that it's introducing an updated logo and tagline for the company and its 1,100 stores. You can see the transformation above (old on top, new below). They've [...]