PETA Opened a High-End Leather Store, but Inside the Goods Was Something Horrible
Brand Marketing
Today in Horrible Things that Defy Imagining, Ogilvy & Mather Bangkok teamed up with PETA to give leather shoppers the fright of their lives.
SeaWorld’s Larger Killer Whale Habitats Fail to Appease Animal Rights Advocates
Brand Marketing
It may end up being a drop in the ocean, but SeaWorld is countering the rising tide of bad publicity, plunging investor confidence and the loss of a key sponsor.
The 6 Greatest Spokescats in the History of Advertising
Brand Marketing
If anyone needed proof that catvertising has come into its own, it was the announcement earlier this summer that Grumpy Cat—the sour-faced feline who happens to have 6.3 million Facebook [...]
PETA Wonders How You’d Feel If Your Hair Was Ripped Out Like an Angora Rabbit’s
Creativity
Plucking Angora rabbits to use their fur in clothing is like waxing the hair off unwilling humans, says PETA's latest human-shaming ad.
Adweek’s Top 5 Commercials of the Week
Brand Marketing
Looking out at the holiday weekend, it's no wonder we're dreaming here at Adweek—as are some of the brands who served up our best commercials of the week.
Ad of the Day: PETA and Morrissey Team Up in Powerful Plea for Veganism
Brand Marketing
At its worst, PETA can be preachy, hypocritical and gratingly annoying. But at its best, the animal welfare group is a savvy emotional storyteller that can make even the most [...]