This New Year’s, Raise a Toast to the Strong-Willed Widow Who Reinvented Champagne
Brand Marketing
Tragic deaths generally aren't good for business, with the notable exception of Veuve Clicquot. It was 1805, and Francois Clicquot, the owner of a failing vineyard in Reims, France, was [...]
Why America Still Gets Fired Up Over Fiestaware
Brand Marketing
On a January day in 1936, The Homer Laughlin Co. set up its booth at a trade show in Pittsburgh, poised to introduce a new line of dinnerware. Laughlin had [...]
How a Topless Mermaid Made the Starbucks Cup an Icon
Brand Marketing
Every day, millions of people walk into any of 20,519 Starbucks in 65 countries, and most walk back out with the same thing: a white cardboard coffee cup. Do you [...]
How Tiffany’s Iconic Box Became the World’s Most Popular Package
Brand Marketing
For the sake of you intellectual-property aficionados out there, the color is No. 1837 on the Pantone Matching System chart. It is not commercially available; since a 1998 filing with [...]
How Campbell’s Tomato Soup Became a Legend in a Can
Brand Marketing
Next time you open a can of Campbell’s—and, each year, over 2 billion of us do—say “Bon appétit” (yes, instead of “Mmm mmm good,” which is trademarked). After all, it [...]
For Four Decades, Brands Have Loved Astronaut Jim Lovell
Brand Marketing
According to recent studies, someone who looks at a piece of advertising these days stands nearly a one-in-five chance of seeing a celebrity. Music, sports and film star brand endorsements [...]