The Myth and Magic of WD-40, the Cold War Lube That Changed America
Brand Marketing
According to the most recent census, there are 115,227,000 households in America, and they don't have a lot in common. Only 33 percent have kids, 18 percent are millionaires, and [...]
Why So Many People Are Suddenly Wearing $600 Canada Goose Coats
Brand Marketing
How an Ordinary Coat Lining Became Fashion’s Most Stylish Scarf
Brand Marketing
As the story goes, the invention of fashion's nattiest scarf was a complete accident. In 1967, the manager of Burberry's Paris store was arranging a group of the brand's signature [...]
The Tall, Cold Tale of the Big Gulp
Brand Marketing
The average American citizen will drink 44 gallons of soft drinks this year, and a good many of them will head off to the local 7-Eleven to fill up. In [...]
How a Naked Woman, a Horse and a Family in Belgium Created Godiva Chocolate
Brand Marketing
If you're not among the 54 percent of Americans planning on celebrating Valentine's Day, you may wish to reconsider. Some 53 percent of women surveyed a few years ago reported [...]
How Riddell Saved Players’ Skulls But Still Got Left With Plenty of Headaches
Brand Marketing
In January 2010, President Obama paid a visit to the Riddell athletic goods factory in Elyria, Ohio. On the shop floor, the workers presented the chief exec with a gift—a [...]