How Delta Air Lines’ Digital GM Innovates With An Almost Century-Old Brand
With newly enforced COVID-19 regulations, Akhil Anumolu and Delta Air Line’s Digital team had to reply quickly. Read how Delta has leveraged digital to deliver personal travel journey experiences amid [...]
Prose’s Head of Creative on Crafting the DTC Haircare Brand’s First-Ever National Campaign
While there are many haircare products out there that cater to some of our hair needs (and frustrations), there are few that can check off all the boxes. Enter Prose. We sat down with Rashi Birla, VP of [...]
Brandweek Masterclass: Preparing for the 2030 Consumer
Learn how to advance your personalization efforts that go beyond loyalty, infuse empathy and prioritize privacy. Lesson 1: Personalization & Privacy Taught by Wilson Raj, Global Director of Customer Intelligence, [...]
How to Integrate AI Tech Into Each Step of the Customer Journey
The Customer Lifecycle. The Sales Funnel. The Buyer’s Journey. All of these phrases are similar expressions of the same thing. They're used to describe the process that it takes for [...]
Understanding What a Customer Data Platform Needs to Be
Performance Marketing
Marketers try to achieve holistic personalization through all conceivable channels in order to stand out among countless messages hitting targeted individuals every day, if not every hour. If the message [...]
Don’t Blame Personalization After Messing It Up
Performance Marketing
In late 2019, Gartner predicted “80% of marketers who have invested in personalization efforts will abandon them by 2025 because of lack of ROI, the peril of customer data, or [...]
The Importance of Always Having a Solid Email Marketing Program
Performance Marketing
As we all adjust to what may be our new normal, digital marketing becomes ever more vital. Now is not the time to go dark, even if you can’t meet [...]
The Intersection of Personalization & Privacy: How to Communicate with Consumers
Performance Marketing
Consumers expect to get whatever they want, whenever they want it, delivered how they want it. You can credit (or blame) Amazon for setting expectations so high, but those same [...]
The Intersection of Personalization & Privacy: How Publishers Should Communicate with Consumers
Consumers expect to get whatever they want, whenever they want it, delivered how they want it. You can credit (or blame) Amazon for setting expectations so high, but those same [...]
Empower Your 2020 Political Direct Mail With These Tips
Performance Marketing
It’s that time again for political direct mail planning. Are you the one planning to win your election? Did you know that a USPS commissioned survey in 2018 found that [...]