Personalization

How Technology Is Quickly Changing the Channel on Audio Consumption and Marketing


How to Attract Eyeballs to Branded Content

Web publishers and big brands are starting to feel the pull of Gravity.

Sailthru Tracks Your Online Behavior for a More Personalized Web

Specs Who (l. to r.) Neil Capel, co-founder, CEO; David Blanke, COO, CFO; and Ian White, co-founder, CTO What Personalized recommendation platform Where New York offices

LinkedIn Looks to Get More Facebooky

LinkedIn currently has 175 million users who follow at least one of the 2 million companies who maintain official Company Pages on the business-centric social network. But a lingering problem for Linkedin has been that too few of those users ever interacted with much of the content on those pages.

Online Content Providers Give In to Gravity’s Personalized Pull

There’s no shortage of startups betting on personalized news—and at least one of them, Gravity, has major news organizations joining the wager.