The Day Marketers Became ‘Big Brother’
Performance Marketing
Data collection is transactional. Before Google and social media, transactions were, for the most part, financial. But now they’re personal. Every friend, family member, like, love, click, view, search, post, [...]
The 10 Rules of Social Media Marketing Engagement
Performance Marketing
As the social media landscape grows with both mainstream and specialized sites, so will the creative ways to communicate to friends, followers and fans. Although the current social network behemoths [...]
Survey: Privacy a Top Concern for Mobile App Users
Performance Marketing
Privacy is a top concern for mobile app users, according to a telephone survey conducted by the Pew Research Center's Internet and American Life Project. More than half of app users—57 [...]
Social Networking Suicide
Performance Marketing
No, I'm not talking about accidentally sending embarrassing personal information out through a "SWYN" link in an email. I'm talking about Web 2.0 Suicide Machine. (Now just try to get [...]
Baby Boomers, Gen Y Embrace Personalized Online Ads
Performance Marketing
This past week, I came across a new study by Q Interactive, an advertising network specializing in predictive behavioral targeting. It found Generation Y Americans (individuals born between 1982 and [...]
Online Privacy Legislation: What Do You Think?
Performance Marketing
The fact that Congress is in the throes of those lazy, hazy days of summer is not stopping its desire to delve into the issue of online privacy legislation.