personal computers

Hewlett-Packard Confirms Agency Selection

For once, familiarity bred contentment. Hewlett-Packard, after considering a bevy of non-roster shops to handle global advertising for its personal computers, has selected BBDO, a roster shop that already creates ads for printers and corporate image efforts, according to sources. Global media spending on the PC assignment is estimated at $120 million.

Four Agencies Advance in Global HP Review

The anticipated cut in Hewlett-Packard’s global creative review for its personal computers has finally come down. It feels more like a trim than a buzz cut, however.