Old Spice Biker Breaks Free From Fat Man’s Body
Creativity
Here's the second commercial (following the "Sea Captain" one) in Wieden + Kennedy's new "Smell better than yourself" campaign for Old Spice. It features a chubby guy in a locker [...]
Axe Attempts World Record for Most People Showering Together
Creativity
Axe long ago cemented its position in the annals of most-sexist marketers. The brand's latest spot doesn't do much to break that mold, but instead repeats the strategy of BBH's [...]
Enormous Woman in Lake Urges Germans to Bathe More
Creativity
A two-ton, 13-foot-high, 67-foot-long German woman obsessed with personal hygiene? Such a figure has long sloshed through my dreams, pursuing me with a huge loofah, which my therapist sees as [...]
Isaiah Mustafa Vanquishes Fabio, Remains the Old Spice Guy
Creativity
After slightly more than 100 videos, this week's Old Spice battle between Isaiah Mustafa and Fabio is over. It got a little ugly at the end, with the competing macho [...]
Summer’s Eve Pulls Controversial Talking-Vagina Videos
Summer's Eve pulled three videos off its website and YouTube on Wednesday following claims that they were racially insensitive.
Fabio vs. Isaiah Mustafa: Who Is the Manliest Old Spice Guy?
Creativity
Updated story here: Fabio-Isaiah Mustafa Duel Less Violent Than Old Spice Fans Hoped It's becoming clear that Fabio isn't just going to swoop in, shoot a handful of Old Spice [...]