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Terry Crews Makes Muscle Music (and You Can, Too) for Old Spice

Creativity

Terry Crews, the somewhat lesser known but infinitely louder and more muscle-y Old Spice guy, is back with a raucous new project for the men's care brand—Old Spice Muscle Music. [...]


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Ad of the Day: Axe

Brand Marketing

Women may have the upper hand in the dating game, Axe has conceded. But at least men can dull that edge with the brand's shower gel.

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Man Surprised to See Himself in Facebook Ad for Giant Tub of Lube

Creativity

Advertising people have long been derided as snake-oil salesmen.

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Isaiah Mustafa Is ‘MANta Claus’ in Old Spice Holiday Campaign

Creativity

Isaiah Mustafa is back in what looks to be a major holiday YouTube campaign from Wieden + Kennedy for Old Spice. The concept is introduced in the first video below, [...]

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This Exists: Bear-Shaped Deodorant Protector From Old Spice

Creativity

Looking for gift ideas for that guy in your life who can't seem to protect his deodorant properly? Here's one option, courtesy of Old Spice: the Old Spice Bear Deodorant [...]

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Breaking: Lynx Ads Banned for Objectifying Women

Creativity

After courting religious controversy in South Africa, ads for Lynx body spray (marketed as Axe in the U.S.) have returned to their old standard of getting banned for sexual reasons. [...]