JWT’s share of Shell brands just grew.The WPP Group agency, which already creates corporate image, fuel and lubricant ads for the oil giant and ads for its Jiffy Lube chain, has added creative responsibilities for both Quaker State and Pennzoil.
JWT Atlanta today launched an advertising push for regional gas and electric provider Scana, in what the agency is describing as the first major campaign produced under its new creative leadership.
Rob Quish wore many hats in his seven years at JWT: global evp, North American president, head of the agency's specialized communications group and most recently, Atlanta CEO.
JWT has dismissed employees at its Atlanta and Dallas offices.An estimated dozen staffers have been laid off, with all but a couple of those in Atlanta, according to sources. The bulk of the cut came in the creative department and creative services, though project management also took a hit.