Pernod Ricard

With Better Targeting, Alcohol Brands Bet Big on Digital

For years, beer and spirits brands steered clear of digital marketing and social media because of challenges in making sure posts do not break strict regulations by pitching underage consumers.

After Losing Absolut, TBWA Lands Another of Its Owner’s Wine Brands

Three years after losing Absolut Vodka, TBWA is expanding its relationship with Absolut owner Pernod Ricard.The New York office of TBWA\Chiat\Day has landed creative responsibilities on Kenwood Vineyards, which Pernod Ricard acquired last year.

Pernod Ricard Taps Deep Focus for Olmeca Altos Tequila

Pernod Ricard has hired Deep Focus to lead global and U.S. marketing for its Olmeca Altos tequila brand. 

This Digital Agency Serves the Likes of Steve Madden and Ciroc Vodka

Specs Who Co-founders Ryan Aynes (l.) and Magnus Erhardt What Digital agency Where New York office

Absolut’s Iconic Bottle Is Its Ticket to Younger Consumers

It started with the Andy Warhol-designed bottle in 1986. Over the years, Absolut Vodka’s squat, glass-printed bottle has been the palette of its artistic ambitions and highbrow marketing.

This Agency Specializes in the Hispanic Marketplace

Specs Who President, CCO Luis Casamayor (l.)and chairman, CEO Jorge Plasencia What Hispanic marketing agency Where Miami headquarters

Portrait: Forward

Specs Who From left, co-founders Alexandre Sap, Leslie Dubest and Fabien Moreau What Cultural marketing agency Where Forward office, Paris