For years, beer and spirits brands steered clear of digital marketing and social media because of challenges in making sure posts do not break strict regulations by pitching underage consumers.
Three years after losing Absolut Vodka, TBWA is expanding its relationship with Absolut owner Pernod Ricard. The New York office of TBWA\Chiat\Day has landed creative responsibilities on Kenwood Vineyards, which Pernod Ricard acquired last year.
Pernod Ricard has hired Deep Focus to lead global and U.S. marketing for its Olmeca Altos tequila brand.
It started with the Andy Warhol-designed bottle in 1986. Over the years, Absolut Vodka’s squat, glass-printed bottle has been the palette of its artistic ambitions and highbrow marketing.
Specs Who President, CCO Luis Casamayor (l.)and chairman, CEO Jorge Plasencia What Hispanic marketing agency Where Miami headquarters