How the Perfume Business Lost Its Class
Brand Marketing
In the old days, celebrity perfumes were plush, rarified things—scent couture, if you will. The lucky fan might get a whiff of the magic scent, but the juice wasn’t for [...]
Christina scent may cause sudden tattoos
Creativity
Fragrances don’t come with disclaimers, but Christina Aguilera’s perfume may cause spontaneous and elaborate tattoos to emerge on one’s back, judging by this new TV commercial. Aguilera strips down for [...]