Perfumes

How Jean Patou Squeezed 10,600 Jasmine Flowers Into a 1.6-Ounce Bottle

Henri Alméras, the legendary perfumer of Grasse, stared contemptuously at designer Jean Patou and his confidant Elsa Maxwell, the plumpish society columnist from America.

Are Consumers Finally Fed Up With Celebrity Scents?

The fourth-quarter sales announced by Elizabeth Arden earlier this month weren’t just alarming to analysts. They point to something that some people in the fragrance business have long suspected: Celebrity name-slapping on perfumes and colognes has its limits.

How the Fashionable Miss Dior Devolved Into a Mass-Market Perfume for Millennials

A green chypre laced with patchouli, Miss Dior was somehow both well-mannered and seductive.

U.K. Watchdog Puts a Lid on Rihanna’s Sultry Perfume Ad

Britain's Advertising Standards Authority is once again stepping in to save us all, this time from a saucy ad for Rihanna's perfume, Rogue.

Designers’ Beauty Lines Offer Luxe on a Dime

Michael Kors, Tory Burch and Marc by Marc Jacobs have found success by lowering the barrier for entry into the luxury space.

Louis CK One Is a Mashup That Smells Like Perfection

What do you get when you combine the soulless, artsy advertising imagery of CK One with the doughy, balding, angst-sweaty magnificence of Louis C.K.? One awesome Tumblr, that's what.

New Britney Spears Video, ‘Perfume,’ Sure Seems Like One Big Ad for Her Perfume

"Perfume," the newest single off Britney Spears' latest album, Britney Jean, is ostensibly about a weird love triangle. But what it really seems to be about is selling the singer's fragrance line.

Helvetica Perfume, ‘For Those Who Dare to Be the Same’

What do you get for the designer who has everything? How about nothing?

Adweek’s Top 10 Commercials of the Week


Wear the True Scent of Downtown

C’mon, admit it: Haven’t you always wanted to find a perfume that’ll make you smell just like downtown Chicago? Well, that day has arrived. (And cool out: The scent is far more pleasant than hot asphalt and taxi exhaust.)