How Jean Patou Squeezed 10,600 Jasmine Flowers Into a 1.6-Ounce Bottle
Brand Marketing
Henri Alméras, the legendary perfumer of Grasse, stared contemptuously at designer Jean Patou and his confidant Elsa Maxwell, the plumpish society columnist from America.
Louis CK One Is a Mashup That Smells Like Perfection
Creativity
What do you get when you combine the soulless, artsy advertising imagery of CK One with the doughy, balding, angst-sweaty magnificence of Louis C.K.? One awesome Tumblr, that's what.
New Britney Spears Video, ‘Perfume,’ Sure Seems Like One Big Ad for Her Perfume
Creativity
"Perfume," the newest single off Britney Spears' latest album, Britney Jean, is ostensibly about a weird love triangle. But what it really seems to be about is selling the singer's [...]
Helvetica Perfume, ‘For Those Who Dare to Be the Same’
Creativity
What do you get for the designer who has everything? How about nothing?
Adweek’s Top 10 Commercials of the Week
Brand Marketing
Wear the True Scent of Downtown
Brand Marketing
C’mon, admit it: Haven’t you always wanted to find a perfume that’ll make you smell just like downtown Chicago? Well, that day has arrived. (And cool out: The scent is [...]