Adweek’s Top 5 Commercials of the Week
Brand Marketing
In our last contest before Christmas, brands are appealing to the true spirit of the season. Whisky? No, a different kind of cocktail: a mix of love, charity and family. [...]
Bottles and Cans Plead to Be Recycled in New Ads for Keep America Beautiful
Creativity
Pereira & O'Dell tells stories from the point of view of trash in its new "I Want to Be Recycled" pro-bono campaign for the Ad Council and Keep America Beautiful. [...]
Adweek’s Top 10 Commercials of the Week
Brand Marketing
Ad of the Day: Skype Crosses Continents in Family Spots
Brand Marketing
When I left Uganda, it was in the middle of the night," says Denis, the newly minted Pennsylvanian in "The Impossible Family Portrait," perhaps the most effective spot in Pereira [...]
Brazil’s Unrest May Affect Social Media Marketers for a Year
Performance Marketing
When Brazilian digital agency execs recently flew home from Cannes to São Paulo or Rio de Janeiro, they landed onto a terrain rattled by people-in-the-streets protests on a scale that's [...]
The World’s Best Commercials, 2012-13
Brand Marketing
It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions [...]