Plastic Bottles Dream of Thrilling Future Lives in Keep America Beautiful’s Recycling Ads
Creativity
Every plastic bottle in your bathroom dreams of a better life. At least, they do in Keep America Beautiful's new recycling ads from Pereira & O'Dell. The next phrase of [...]
Ad of the Day: Fox Sports 1 Is Sorry for Turning Football Fans Into Even Slobbier Spouses
Brand Marketing
Angry college football widows give Fox Sports 1 the finger for adding more college football games this season. That’s the creative concept behind the new “Sorry for All the Football” [...]
Jerry Seinfeld Has Become a Therapist to the Stars
Brand Marketing
Programming Series – Gold For all the talk about “premium video” online, few ad-supported Web series have made the case that their product is just as good as anything on [...]
Realtor.com Says Accuracy Matters in New Ads
Brand Marketing
Realtor.com's new campaign boasts the realty listing site's accuracy and hints that its competitors—Zillow and Trulia, for example—don't offer the same. New TV ads from Pereira & O'Dell in New [...]
Kohl Norville Becomes Motive’s First Content Director
Brand Marketing
Kohl Norville believes the best branded content is participatory—whether it's a concert or surprise event—and in his new role as content director for Motive he aims to find new ways [...]
Fox Sports 1 Plants Its Flag but Has a Long Way to Go
Brand Marketing
As Fox Sports 1 approaches its first six months on air, Fox Sports Media Group evp of marketing Robert Gottlieb has reason to be proud: household penetration is strong, awareness [...]