In the rainforest. Wearing a bandana and a loincloth, and wielding a chainsaw instead of a machete, he knew exactly what to do." Werner paused and took a sip of wine.
Pereira & O'dell
Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons […]
The perfect gift depends on the recipient. It's a simple truth that eBay is smartly playing up in its new holiday campaign. A 30-second centerpiece spot, titled "The Giver," focuses on the range of personalized items available via the online marketplace. The camera opens on a shipping box, waiting on a doorstep.
BALI, Indonesia—It's been almost four years since PJ Pereira unleashed "The Beauty Inside" on the world.
Boy, Elizabeth Banks can sure get inside your head. The actress returns for a self-consciously wacky house party in Pereira & O'Dell New York's latest work for Realtor.com. In new ads, she invades the homeowner fantasies of prospective buyers, to tout the client's site.
Expanding its travel and hospitality portfolio, MullenLowe is taking on global creative responsibilities for Hyatt Hotels following a review led by consultancy Select Resources International. The Interpublic Group agency had not previously worked for the client, which relied on various shops, most notably Pereira & O'Dell, for advertising services.
Do agencies seeking to expand into New York need superpowers to replicate their success in the advertising capital of the world?
In his inspiring Oscar acceptance speech for Milk, the 2008 film about the assassinations of San Francisco Mayor George Moscone and openly gay city official Harvey Milk, screenwriter Dustin Lance Black tossed down the gauntlet for LGBT rights—and he's been a tireless fighter for the cause ever since.
Production and strategy may be key to online video success, but without great talent, they wouldn't have anything to work with. That's why Adweek's Watch Awards honor talent ranging from […]
The bond between two teenage boys, one of whom is gay, is sensitively explored in the latest installment of Pereira & O'Dell's "Crossroads" campaign for Coca-Cola in Latin America.