Pereira & O'dell

An Unexpected Journey With Werner Herzog

In the rainforest. Wearing a bandana and a loincloth, and wielding a chainsaw instead of a machete, he knew exactly what to do." Werner paused and took a sip of wine.

Our First Arc Awards Winners Represent the Best in Branded Storytelling

Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons […]

Ad of the Day: eBay Returns to TV for the Holidays With a Campaign About Thoughtful Gifting

The perfect gift depends on the recipient. It's a simple truth that eBay is smartly playing up in its new holiday campaign.A 30-second centerpiece spot, titled "The Giver," focuses on the range of personalized items available via the online marketplace. The camera opens on a shipping box, waiting on a doorstep.

Is Werner Herzog’s New Film the Future of Branded Entertainment?

BALI, Indonesia—It's been almost four years since PJ Pereira unleashed "The Beauty Inside" on the world.

Elizabeth Banks Helps People Find Their Dream Homes … in Their Actual Dreams

Boy, Elizabeth Banks can sure get inside your head.The actress returns for a self-consciously wacky house party in Pereira & O'Dell New York's latest work for Realtor.com. In new ads, she invades the homeowner fantasies of prospective buyers, to tout the client's site. 

Hyatt Hotels Hires MullenLowe to Create ‘Emotionally Charged, Consumer-Driven’ Work

Expanding its travel and hospitality portfolio, MullenLowe is taking on global creative responsibilities for Hyatt Hotels following a review led by consultancy Select Resources International.The Interpublic Group agency had not previously worked for the client, which relied on various shops, most notably Pereira & O'Dell, for advertising services.

Can an Independent Amsterdam Agency Tame Gotham’s Many Challenges?

Do agencies seeking to expand into New York need superpowers to replicate their success in the advertising capital of the world?

‘Milk’ Screenwriter and LGBT Activist Creates a Powerful Anti-Bullying Campaign for Coke

In his inspiring Oscar acceptance speech for Milk, the 2008 film about the assassinations of San Francisco Mayor George Moscone and openly gay city official Harvey Milk, screenwriter Dustin Lance Black tossed down the gauntlet for LGBT rights—and he's been a tireless fighter for the cause ever since.

Meet the Talented Performers Behind Some of the Year’s Best Videos

Production and strategy may be key to online video success, but without great talent, they wouldn't have anything to work with. That's why Adweek's Watch Awards honor talent ranging from […]

Ad of the Day: Coca-Cola Unveils Crown Jewel of Its ‘Crossroads’ Series on Teen Friendship

The bond between two teenage boys, one of whom is gay, is sensitively explored in the latest installment of Pereira & O'Dell's "Crossroads" campaign for Coca-Cola in Latin America.