An Unexpected Journey With Werner Herzog
Performance Marketing
In the rainforest. Wearing a bandana and a loincloth, and wielding a chainsaw instead of a machete, he knew exactly what to do." Werner paused and took a sip of [...]
Ad of the Day: Coca-Cola Unveils Crown Jewel of Its ‘Crossroads’ Series on Teen Friendship
Brand Marketing
The bond between two teenage boys, one of whom is gay, is sensitively explored in the latest installment of Pereira & O'Dell's "Crossroads" campaign for Coca-Cola in Latin America.
Ad of the Day: Memorial Sloan Kettering Tells Three Powerful, Inspiring Cancer Stories
Brand Marketing
Giving people a new way to think and talk about cancer."
What Happens When Agency Mergers and Acquisitions Disappoint?
Brand Marketing
The lifeblood of the ad business has always been entrepreneurs who sell their businesses and energize industry holding companies.
Ad of the Day: Elizabeth Banks Gets Comically Obsessed With Real Estate for Realtor.com
Brand Marketing
Elizabeth Banks is everything that ads for online real estate sites are typically not—perky, lighthearted and deadpan funny. And that's precisely why she stars in Pereira & O'Dell's new campaign [...]
Ad of the Day: Coke Embraces the Fist Bump and Gets Serious About True Friendship
Brand Marketing
Coca-Cola has embraced a useful visual shorthand for friendship—the fist bump—in its new marketing in Latin America. But that's just the beginning of a campaign that talks frankly to teens [...]