Contently Buys Analytics Startup That Tells B2B Marketers How Well Their Downloads Work
Performance Marketing
Contently has purchased Docalytics for an undisclosed sum to ramp up its data offerings for publishing-minded, business-to-business clients. In the increasingly competitive content marketing space, Contently hopes to offer customers better [...]
LinkedIn Opens Ad Platform
Performance Marketing
LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps [...]
Brands Sitting on Secret Army of Marketers
Performance Marketing
Every brand and organization is sitting on a secret social media weapon—employees. New ad technology and software helps plug these workers into marketing strategies, according to ad industry experts.
Helping Brands Manage Social in a New Way
Performance Marketing
Social media marketing is part science—and if there is a secret formula to creating content, then surely marketers equipped with the latest data tools will find it.
Percolate Raises $24 Million From Investors, Including WPP
Performance Marketing
Percolate, a social media management firm for brands to track online conversations, announced a $24 million fundraising round today.
Social Media Reach Helps, but Quality Counts More
Brand Marketing
Quality trumps quantity. That was the key take-away from a discussion about social media today at the 4A's Transformation conference in New Orleans. In other words, it's great for a [...]