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Heineken Is Turning to Foursquare to Target U.S. Fans of European Football

Brand Marketing

By Christopher Heine

In soccer parlance, mobile is like the corner kick of digital brand marketing while something typically easier to score off of, such as search, is more akin to a free [...]

Performance Marketing

How P&G, Unilever and Campbell’s Are Targeting Foursquare Check-In Ads

By Christopher Heine

Brand Marketing

Big Papi’s World Series Run Means a Cool Million in Ad Bucks

By Christopher Heine

Performance Marketing

Brands Test Ad Targeting at the Store Shelf

By Christopher Heine

Creativity

Ken Jeong shoots and scores with Pepto ad

By David Gianatasio