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Pepsi, Facebook Brass Kick Off Creative Week

Brand Marketing

PepsiCo brand manager Brad Jakeman would like to work with just one ad shop—if he could. "It sucks having to manage 30 agencies," he said Monday morning at the kickoff [...]


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Does anyone not dislike Amp’s iPhone app?

Creativity

Pepsi's Amp energy drink is taking a beating for its new iPhone app, called Amp Up Before You Score. The app is supposed to help you score with 24 different [...]

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Massimo d’Amore and a shaken-up PepsiCo

Creativity

BusinessWeek has a look at the sturm and drang inside PepsiCo's marketing ranks since Massimo d'Amore took over as CEO of the company's Americas Beverages unit 16 months ago. The [...]

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What the Dewce is up with Dew’s new spot?

Creativity

When everyone in a room simultaneously shouts “What the f@*k was that?” after a commercial, you know you have to blog about it. In this case, it was the new [...]