SC Johnson Taps Pepsi Exec as Its First Global CMO
Brand Marketing
Ann Mukherjee, a key architect of PepsiCo's brand strategy in recent years, is moving to SC Johnson as the packaged-goods giant's first global chief marketing officer.
New MLB Commish Says Digital Media and Hispanic Marketing Can Grow Baseball
Performance Marketing
Rob Manfred's reign as the 10th commissioner of Major League Baseball will begin in earnest Sunday night with the first pitch of the regular season.
Photos of SXSW, Internet Celebs and Major Musicians From L.A. to New York
Brand Marketing
SXSW Interactive took place in Austin, drawing attendees from all industries to celebrate innovation and technology, while magazine parties and charity galas commenced in New York and LA.
Can Data Help Maker Studios Guarantee a Hit for The Walking Dead’s Robert Kirkman?
Performance Marketing
In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many [...]
The Super Bowl Is Turning Into Digital Advertising’s Biggest Day
Brand Marketing
As Super Bowl audiences demand more second-screen content and as online ad opportunities expand, brands are aggressively growing their presence beyond merely multimillion-dollar TV spots. It's about so much more [...]
Why the Super Bowl Halftime Show Has Become the Biggest Ad of All
For brands that know the score, music and sports can be a winning combination—and nowhere more than the Super Bowl halftime show, the height of music, sports and pop culture [...]