4 Social Platforms That Could Steal Big Super Bowl Bucks Away From Twitter
Performance Marketing
While Twitter will likely remain marketers' go-to platform to build Super Bowl social buzz, Snapchat, Facebook, Google and Instagram are all hustling this year to grab a greater share of [...]
For New York-Based Agency Kettle, Digital Is in Its DNA
Brand Marketing
Specs Who (L. to r.) Co-founder and technical director Tyler Peterson, strategy director Paul Munkholm, partner and managing director Lauren Kushner, and co-founder and creative director Olivier Peyre What Digital [...]
Crystal Pepsi Is Back and Serves as a Time Machine to the ’90s in This New Spot
Brand Marketing
Pepsi announced today that it will re-release its clear cola from the 1990s, Crystal Pepsi, for a limited time. The only way to get it is to sign up for [...]
U.S. Agency of the Year: BBDO Was 2015’s Unstoppable Creative Juggernaut
Brand Marketing
We don't know what's going to happen, but we know it's going to be interesting." That quote from BBDO New York chief creative officer Greg Hahn embodies his agency's approach [...]
Pepsi’s Uncle Drew Returns to Shoot Hoops With a New Group of Old Friends
Creativity
After more than two years, Pepsi is reprising its Uncle Drew campaign, starring Kyrie Irving. This time, he's schooling younguns and old-timers alike in an intense game of H.O.R.S.E. The [...]
With 30 Years to Prepare, Here’s How Brands Celebrated Back to the Future Day
Brand Marketing
Prepare for the imminent arrival of tweets 30 years in the making. Today is Oct. 21, 2015, otherwise known as Back to the Future Day, the day Marty McFly and [...]