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Pepsi’s Emoji Billboards and Instagram Photos Are Cool in Ways That the TV Isn’t

Creativity

There's no getting around the fact that emojis, whatever their social equity among young people, are quite literally cartoony. And if you're going to build a whole global ad campaign [...]


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Pepsi Is About to Unleash Emojis on Its Bottles and Cans Globally This Summer

Brand Marketing

Coca-Cola famously did its names on bottles. Now, it's Pepsi's turn to execute a big, fun packaging idea—with a "PepsiMoji" campaign set to launch in 100 markets around the world [...]

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James Corden and Cindy Crawford Hilariously Recreated Her 1992 Pepsi Super Bowl Commercial

Convergent TV

While there were few genuine laughs to be found in last night's Super Bowl 50 ads, as even the game's best spots didn't measure up to the most memorable commercials [...]

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Janelle Monáe Will Kick Off Pepsi’s Halftime Show With This Dance Through the Decades

Brand Marketing

Pepsi is playing homage to its pop culture and musical history this year in its pre-halftime show spot, "The Joy of Dance," starring Janelle Monáe.

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This Video Takedown of Cola Marketing Will Make You Rethink That ‘Ice-Cold Bottle of Candy’

Creativity

Sure, we all know soda is far from healthy. But sometimes it's worth reminding ourselves how odd it is  that we frequently refresh our thirst with watered-down, bubbly syrup. In [...]