Pepsi Fumbles Context of NFL Playoffs
Performance Marketing
Context and relevancy are supposed to be the next big things. But even in the world of TV, where programming is known months in advance, brands still drop the ball [...]
Twitter Is Now Letting Brands Sponsor Its Emoji-Like Stickers
Performance Marketing
Pepsi's massive campaign that uses emojis as a language is coming to Twitter.
This Pepsi Spoof Aims to Ruin Cindy Crawford’s Classic Ad Forever
Creativity
A new ad from a consumer activist group is taking aim at Pepsi's sourcing practices by spoofing one of the soft drink company's most famous commercials—Cindy Crawford's roadside gas station [...]
Why Fast-Food and Snack-Food Brands Are Introducing Smaller Signature Offerings
Brand Marketing
As consumers cut sugar and salt from their diets, fast-food and snack-food brands are fighting for survival. And part of their survival strategy is to downsize, with many brands slashing [...]
Former PepsiCo CEO and DreamWorks Chairman Roger Enrico Has Died at 71
Brand Marketing
Roger Enrico, who led Pepsi through the high-stakes "Cola Wars" of the 1980s, has died. He was 71. Although known for his lengthy career with PepsiCo, where he inked a [...]
TV Stars Like Andy Samberg and Alfonso Ribeiro Recall Their Most Memorable Commercials
Before they made it big on television, lots of actors honed their skills, and earned their keep, by appearing in commercials. Adweek asked several TV stars to recall the most [...]