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How the 2 Biggest Players in One-Stop Auto Service Stack Up Head-to-Head

Brand Marketing

Chances are you've had Pep Boys or Jiffy Lube change your car's oil—both chains are vying to be your one-stop shop for auto needs. Now that billionaire Carl Icahn's Pep Boys [...]


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The Store of the Future Has Arrived (and No, It’s Not Apple)

Brand Marketing

Eighty-five-year-old Chicagoan Martin Shafron, a self-described “computer illiterate,” steps into the rotunda-like entrance of AT&T’s flagship store in the city’s high-end retail district known as the Magnificent Mile.

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Pep Boys Gives iCrossing All of Its Digital Work

Performance Marketing

Like many other companies founded as search marketing services, iCrossing in recent years has been heralding itself as a full-service interactive agency. And recent developments suggest the New York-based firm [...]