How the 2 Biggest Players in One-Stop Auto Service Stack Up Head-to-Head
Brand Marketing
Chances are you've had Pep Boys or Jiffy Lube change your car's oil—both chains are vying to be your one-stop shop for auto needs. Now that billionaire Carl Icahn's Pep Boys [...]
The Store of the Future Has Arrived (and No, It’s Not Apple)
Brand Marketing
Eighty-five-year-old Chicagoan Martin Shafron, a self-described “computer illiterate,” steps into the rotunda-like entrance of AT&T’s flagship store in the city’s high-end retail district known as the Magnificent Mile.
Pep Boys Gives iCrossing All of Its Digital Work
Performance Marketing
Like many other companies founded as search marketing services, iCrossing in recent years has been heralding itself as a full-service interactive agency. And recent developments suggest the New York-based firm [...]