Alt Image Text

These Are the 10 Magazines With the Biggest Mobile Readerships

Performance Marketing

Those lingering few who think mobile's not a big deal need only look to a new study from the Association of Magazine Media, which found 26 percent of magazines' total readership [...]


Alt Image Text

People Magazine Editor Jess Cagle Dishes on the Brand’s First Live Awards Show

Performance Marketing

People magazine isn't just covering awards season from the sidelines this year. For the first time, the brand is hosting its own live awards ceremony, The People Magazine Awards, which [...]

Alt Image Text

The Best (and Worst) Celebrity Weekly Covers of 2014

Performance Marketing

From Will and Kate to the Kardashians, celebrity weekly covers in 2014 were dominated by familiar faces—but not all of them were newsstand gold. Proving that tragedy still sells, the [...]

Alt Image Text

People.com Uses Beauty Giveaways to Collect Consumer Data

Performance Marketing

Figuring out what consumers want is a constant struggle for brands, especially when said consumers include the ever-elusive millennial female. Rather than try to guess, People.com is partnering with consumer [...]

Alt Image Text

Check Out the Winners of the Magazine Hot List

Performance Marketing

Alt Image Text

Oprah Will Send You a Birthday Card if You Buy a Premium Subscription to O

Performance Marketing

In print’s eternal quest to make up for declining circulation and advertising revenue, the possibilities of premium subscription plans have become a particular source of interest.