Telemarketing: The Impossible Tradeoff
Performance Marketing
One of my Brazilian colleagues, Roberto Silva (not his real name), was a frequent traveler to the U.S. on business and for pleasure. He had a daughter at an American [...]
Facetime: Network Upfronts in Full Swing
Brand Marketing
This week, across New York City, tv networks presented the best of their talent, programming and execs to advertisers in a bid to the fall lineup. Samantha Bee got laughs [...]
Time Inc. Will Launch a Streaming Service With People and Entertainment Weekly
Performance Marketing
Undaunted by the massive proliferation of streaming services, Time Inc. is going over-the-top with a new service of its own.
The Best- and Worst-Selling Magazine Covers of 2015
Performance Marketing
As magazine newsstand sales continued on their decline in 2015—dropping 12 percent year over year in the third quarter alone, per MagNet—publishers endeavored to produce covers worth pulling off the [...]
Hot List: These Are the Magazines That Made Everyone Take Notice in 2015
Performance Marketing
If we learned anything in 2015, it was that the death of print media has been greatly exaggerated. This year, magazines were responsible for bringing us some of the biggest [...]
People Magazine Celebrates Jennifer Lawrence’s Compulsive Photobombing in New Ad
Creativity
Keen celebrity followers probably already know that Oscar-winning actress Jennifer Lawrence is a notorious red-carpet photobomber. But did you have any idea how extensive her list of victims is? It includes [...]