In the 16 years since music fans first gathered in Indio, Calif., for two days of performances by artists like Beck and Morrissey, the Coachella Valley Music and Arts Festival has morphed from an indie event into a celebrity-filled mega party. It has also become a major draw for publishers and brands.
In what the network is characterizing as its most ambitious co-branded marketing campaign to date, the CW and Ford have teamed up on a cross-platform initiative that will give viewers a sneak peek at a roster of new and returning series.
Among the highly scrutinized March fashion magazines, Condé Nast's Vogue is holding on to its usual first place, with 457 ad pages, up 4.5 percent from 2012. Archrival Time Inc.'s InStyle weighed in with 361 pages, a 4 percent increase over last year.
This Sunday night, millions of viewers will tune into the Academy Awards to find out who takes home film’s top honors—and see who makes the “Best Dressed” lists.