People Ideas & Culture

Can Kraft Macaroni & Cheese Market Itself As Healthful?

Can Kraft Macaroni & Cheese credibly market itself as healthful?

Mohegan Sun Hires New Creative, Media Shops [Updated]

Mohegan Sun has added new agencies to its roster to create ads ads and buy media.Taxi has replaced People Ideas & Culture as lead creative agency for the Uncasville, Conn.-based entertainment complex. The assignment, which also includes advertising for Mohegan Sun properties in Wilkes-Barre, Penn. and Atlantic City, N.J., came after a review.

Aruba Reviews Enter Final Stages

The Aruba Tourism Authority has privatized and installed new leaders. Could new agencies be far behind?

Ruby Tuesday Searching Again

Ruby Tuesday is in play again. Five months after naming People Ideas & Culture as its lead creative agency, the casual dining chain is seeking a new shop.

Mohegan Sun Drops Songs For ‘Shine’

Mohegan Sun shifts from playful to aspirational in a new campaign that breaks on Saturday.

Ruby Tuesday Gets New Lead Shop

Two months after taking on a casino, People Ideas & Culture is getting into the restaurant business.Ruby Tuesday has hired PI&C as its lead creative agency, as the casual dining chain ramps up its marketing efforts after a relatively quiet two years.