Inside New York’s Social Club for Influential Women
Brand Marketing
On Nov. 13, the Sunday following the election of President-elect Donald Trump, roughly 300 women gathered to "sit shiva" and "scheme" at The Wing, a newly established women's-only social club [...]
A Media Mogul’s Daring Move to Make Chess Big
Brand Marketing
An estimated 44 million Americans are regular chess players. Some 60 percent are male, and the same percentage falls in the magic 18-35 demo. More than one-third have a masters [...]
‘The Atlantic’ Names Creative Director
Performance Marketing
The Atlantic hired Darhil Crooks as its new creative director as it seeks to inject more innovation and drama into its somewhat somber pages.
Big Ten’s redesigned logo: love it or hate it?
Creativity
The Big Ten conference introduced a new logo on Monday, developed by Michael Bierut and Michael Gericke at Pentagram. The occasion is the addition of the University of Nebraska as [...]