Pennzoil

A Jeep Wrangler Gets a Crazy Desert Stunt Drive in Pennzoil’s Latest Engine Test

Pennzoil—if it's good enough to keep an engine cool while tearing through the desert in a souped-up Jeep Wrangler, it's probably good enough for commuting to work in your late-model sedan.

Pennzoil’s High-Octane Aerial Stunt Shows a Dodge Drifting on a Floating Platform

Need a lift? Take this cool 90-second Pennzoil spot from J. Walter Thompson for a spin.Stunt driver Rhys Millen hurtles through the streets of Cape Town, South Africa, in a canary yellow 707 horsepower Dodge Challenger Hellcat for much of the film, called "Airlift Drift," promoting the client's synthetic motor oil made from natural gas. Ultimately, his wild ride hits dizzying heights as four helicopters hoist the vehicle on a specially designed asphalt-topped platform. The car continues to drift and burn rubber like mad as it soars through the night sky, past glittering downtown skyscrapers.

Pennzoil Unveils Doc About Hot Rodders to Launch a New Motor Oil

Though there will be ads around the launch of Pennzoil's new Platinum line of motor oil, the centerpiece of the product push is an hour-long documentary about hot rodders who chase land speed records.

5 Things We Learned at SXSW

South by Southwest Interactive is winding down today, so the brand activations that have taken up parking lots around Austin, Texas, are being disassembled and ultimately will give way to the Music section of the festival running through this weekend. 

Dell, Pennzoil and 3M Execs Talk SXSW

One of the themes already emerging from South by Southwest Interactive has centered on how big-brand execs have come to see what all the fuss is about this year. So Adweek caught up with play-callers for Dell, Pennzoil and 3M to chat about the different plans that have been put into place around the festival.

Shell Expands Its JWT Relationship

JWT’s share of Shell brands just grew.The WPP Group agency, which already creates corporate image, fuel and lubricant ads for the oil giant and ads for its Jiffy Lube chain, has added creative responsibilities for both Quaker State and Pennzoil.