New York Fashion Week brought out media and advertising royalty; Adweek’s Media Plan of the Year celebration was held at DigitasLBi; and Empire’s Season 2 premiere was a star-studded celebration.
Penélope Cruz is back to hawk L'Agent, the lingerie line she and her sister Monica developed for Agent Provocateur. And in the least surprising news of the year, the ad features a lot of almost-naked women.
Hello, I'm Lauren Reeves and I'm here to break down what advertisements really mean, because if I know anything, I know hidden persuaders. It's like that little devil who lives on my shoulder, telling me what to do. Sometimes I listen to him, but mostly because I'm just glad to have a friend to talk to.
Forget about casting calls. Booty calls may have been the order of the day for this five-minute film written and directed by Oscar-winning actress Penélope Cruz for L'Agent—the lingerie line she and her sister Mónica designed for Agent Provocateur.
Penélope Cruz is adorable. She's also an incredibly talented actress, though you wouldn't necessarily know it from this new commercial for Nintendo, which focuses mostly on her—and her sister Mónica's—ability to be cute by cooing and pouting and blowing kisses while lying around playing Super Mario on their 3DS handhelds.