Pele Cortizo-Burgess

MEC Promotes 2 Employees in Top Management Shift

The GroupM media network MEC is making changes to its top management team: Stuart Bowden, formerly joint CEO of MEC in the U.K., is the new global chief strategy officer while Pele Cortizo-Burgess, global integrated planning director, moves into the new role of global chief creative officer.

The 2014 Media All-Stars

Relying on their skills and talents, the 12 media agency executives (actually, 11 executives and one rising star) who make up this year's group of Media All-Stars have bent technology […]

The Traditional Purchase Funnel Is Kaput

Why does a shopper choose Brand A toothpaste off a supermarket shelf or click the orange “Add to Cart” button under Brand B flat-screen TV on Amazon.com?