Pedigree Uses Bus Shelter Ads to Create Urban Dog-Walking Trails
Creativity
Here's a nice example of a brand using its ads to help solve a problem. Pedigree wanted to encourage dog owners to give their pets the recommended 30-minute walk each [...]
Obama also dealing with load of ad appeals
Creativity
Brandweek notes that a week after the election, advertisers continue to run ads that speak directly to Barack Obama. In The New York Times, the ACLU reminds the president-elect of [...]