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Esquire Puts 9/11 Story Behind Paywall to Raise Money for James Foley Scholarship

Performance Marketing

This week, to commemorate the 13th anniversary of September 11, Esquire has put an expanded version of its National Magazine Award nominated feature “The Falling Man” behind a paywall and [...]


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Sports Illustrated Is Testing a New Type of Paywall

Performance Marketing

Sports Illustrated is testing a paywall that lets readers access its print articles early if they watch a 30-second video ad first.

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Politico Enters the Realm of Native Advertising

Performance Marketing

Politico, chronicler of all things Washington, D.C., made a foray into native advertising on Thursday with a sponsored post from the National Retail Federation displayed prominently on the site's homepage.

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The New York Times Planning Lower-Priced Digital Subs

Performance Marketing

In this morning’s first quarter earnings call, which had revenues down 2 percent, The New York Times Co.

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Washington Post Announces Paywall Plan

Performance Marketing

The Washington Post, once an opponent of charging for online content, has reversed course, announcing plans to launch a metered paywall this summer.

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Newspapers Lower Paywalls for Election

Performance Marketing

Last week, The New York Times and The Wall Street Journal lowered their paywalls to give readers unfettered access to Hurricane Sandy coverage. Today, newspapers are again demolishing their paywalls [...]