How Micropayments Can Move Readers Through the Subscription Funnel
This year – and perhaps for the first time – the topic of micropayments was front and center at the 2019 INMA Media Subscription Summit, where publishers discussed best practices [...]
6 Growth Opportunities for Publishers in 2018
Plummeting print advertising, continued newsstand decline, slow digital growth, and the loss of some leading titles. Let’s face it, 2017 wasn’t the greatest year for magazine media. But amidst the [...]
5 Ways Publishers Are Using Personalization to Achieve Revenue & Audience Goals
“Personalization is not just about contextual relevance,” said Hearst Magazines advisor Michael Dugan at Wednesday’s FUSE Media Forum on the Pursuit of Personalization. “It’s about truly understanding your audience.” That [...]
To Grow Online Subscriptions, Get Out of the Reader’s Way
I have this feeling we’re on the verge of an upswing in media. I say this every January, but this time I really mean it. Really. I do believe that [...]
5 Ways Publishers Can Spur Readers to Pay for Online Content
Journalism’s had a rough season. The New York Times’ print business is down 19%; Gannett print’s down 15%; Postmedia’s down 21%; and McClatchy’s down 17%, according to recent earnings reports. [...]
Can “Identity Marketing” Thaw the Cold War Between Brands & Publishers?
Just as publishers were waking up to the fact that half of their traffic is mobile and that mobile traffic is really hard to monetize, Apple comes along and opens [...]