Michael Kors’ First Instagram Ad Gets Instant Complaints
Performance Marketing
The first brand to run an Instagram ad is Michael Kors, which rolled out a promo for a high-end watch late this morning. And so far, users who are taking [...]
Ad of the Day: PayPal
Brand Marketing
Buying stuff on the Internet is easy and safe with PayPal, says Jeff Goldblum.
The Spend Graph
Brand Marketing
They know you like French food and Spanish wine. They know you shop at Nordstrom and Trader Joe’s, that you read The New York Times and TMZ, that you spent [...]
Text Message Marketing Is Still a Thing
Performance Marketing
If you compare mobile marketing with TV networks, text message campaigns would be PBS. They’re not sexy, and they’re not enormously popular, but they’re still kicking around, somewhat.
PayPal’s Geo-Fenced Where Ads Go Political
Performance Marketing
Just in time for Super Tuesday, location-based discovery and advertising service Where is rolling out a new product for political donations.
Yahoo Taps PayPal President Scott Thompson as CEO
Performance Marketing
Yahoo’s C-suite finally has a new CEO.