The Art of the Virtual Pitch, Part 1: Perfecting Pre-Pitch Engagement
Performance Marketing
Pitches aren’t always won in the room. That’s great news right now because it might be a while before we’re even in a room together again. Pitches are won by [...]
UPDATE: Target Says Cyber Monday Traffic Has Been ‘Twice as High as Our Busiest Day Ever’
Performance Marketing
Target and PayPal have both experienced temporary Internet shutdowns today, seemingly because of a flood of consumer traffic. It's unclear exactly how long the outages occurred, but the blackouts lingered [...]
This Paypal Ad Is Getting Hundreds of Complaints That It Spoils Christmas
Creativity
Paypal has accidentally played the Grinch in Britain this holiday, according to several hundred viewers who have lodged complaints about its Christmas ad, claiming the commercial implies that Father Christmas—aka, [...]
Why Don’t Millennials Use Cash?
Performance Marketing
When’s the last time you saw a Millennial pay with cash? Even convenience store purchases of less than $5 are paid with a debit card. Coffee in Starbucks is paid [...]
PayPal’s SXSW Contest Lets Startups Pitch Shark Tank’s Daymond John
Performance Marketing
A bevy of startups and tech players will descend on Austin, Texas, three weeks from today to pitch their company to ad executives at South by Southwest Interactive. PayPal plans [...]
EBay and PayPal Will Part Ways in 2015
Performance Marketing
After a strategic review, eBay has announced plans to spin off PayPal as a separate business in 2015.